Top 23 Online Marketing Platforms to Improve Your Digital Marketing

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As we wrote in What Is Digital Marketing? digital marketing uses strategy, planning, and a keen understanding of your market to create targeted digital media that drive awareness and education for your brand, product/services, and ultimately sales. Nowadays, most businesses engage in digital marketing. Indeed, Global Industry Analysts Inc. (GIA) predicts the worldwide digital advertising and marketing market will reach $786.2 billion by 2026. As a result, we have seen an influx of online marketing platforms and tools develop to assist businesses with their digital and online marketing.

The terms digital marketing, internet marketing, and online marketing are, to a large extent, interchangeable. Technically, digital marketing refers to any marketing on electronic devices, with online marketing and internet marketing (which are by definition digital) focusing solely on content delivered via the internet. However, many of the tools and platforms available to assist marketers will help with all these types of marketing. In reality, they assist multiple types of modern marketing, including:

With so much variety in digital and marketing, we have selected a variety of online marketing platforms covering a range of these marketing types.

1. Brandwatch Social Media Management2. Upfluence3. Creator.co4. Loomly5. LTK (formerly rewardStyle)6. Sendible7. Referral Factory8. Campaigner9. Top 23 Online Marketing Platforms to Improve Your Digital Marketing10. Brevo (formerly Sendinblue)11. Brand2412. Agorapulse13. Digimind – An Onclusive Company14. Omnisend15. Iconosquare16. Audiense17. HeyOrca18. Refersion19. Mailchimp20. CoSchedule21. Grin22. Blackbaud 23. Conductor

Top
online marketing platforms
2024

1. Brandwatch Social Media Management

Best for: Medium to large enterprises in search of a holistic solution that merges consumer analytics, influencer outreach, and in-depth audience understanding for impactful and genuine social media interactions.
You might have noticed regular mention of Falcon.io when browsing through the Influencer Marketing Hub. However, the company has recently rebranded and is now Brandwatch.
Brandwatch offers multiple digital marketing services to brands, particularly concerning content and social media marketing. It provides everything you need to build your following and grow your brand across your social channels.
Brandwatch’s approach to social media marketing is to break it down into what matters most. Then, it gives social media professionals access to structured features that help them listen, engage, measure, and publish content that makes a difference.
Brandwatch cooperates well with agencies to smooth your collaborative processes if you want an agency to take charge of some parts of your online marketing. You can control all access and set permissions while using the platform yourself for the types of marketing you wish to keep in-house.
Features:

Unified Social Calendar
Automated Publishing
Content Pool
Engage Module

4.8 out of 5 stars

A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

5.0

Ease of Use

4.5

Support

5.0

Overall Score
4.8

Features & Pricing

AnalyticsAutomated PublishingContent ManagementKeyword FilteringMulti-Account ManagementPost SchedulingSocial Media MonitoringHashtag TrackingSentiment AnalysisReputation ManagementSocial Media Management

Price on request

Pros and Cons

Consumer Intelligence product uses social listening to help brands understand what people want

Audience tools give deep insights into the aggregate AND individuals

Newly added TikTok support goes further than you’d expect

Confusing array of products and services from three different companies

No multi-channel posts; you have to add a post to a channel one at a time

Best for: Mid to Large-sized Businesses

4.8 out of 5 stars

A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

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2. Upfluence

Best for: E-commerce businesses of all sizes seeking a dynamic influencer marketing platform that excels in creator management and campaign efficiency.
Upfluence emerges as yet another choice, particularly for its comprehensive approach to influencer marketing. This platform is not just a tool; it’s a complete ecosystem designed to enhance brand-creator relationships and streamline influencer marketing processes.
Central to Upfluence’s appeal is its robust integration with various CMS platforms, enabling businesses to launch and manage affiliation campaigns with remarkable ease. The platform’s standout feature is its AI-powered ChatGPT assistant, which revolutionizes creator communication by optimizing and automating email interactions. This innovation not only saves time but also enhances the effectiveness of campaigns.
Upfluence’s strength lies in its data-driven approach, offering rich influencer profiles that aid in making informed decisions. This platform is particularly adept at influencer gifting campaigns, tracking marketing ROI, and managing influencers at scale, making it an invaluable asset for businesses aiming to leverage influencer marketing for tangible results.
Moreover, Upfluence’s focus on data-driven tracking and influencer management makes it a versatile and effective choice for businesses keen on consolidating their online marketing efforts.
Features:

Automated Commission Calculation
One-Click Influencer Payments
Custom Promotion Code Creation
Influencer Contract Templates
Sales Tracking and ROI Calculation

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns, Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs

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3. Creator.co

Best for: Bands and Agencies of all sizes focusing on scaling influencer and affiliate marketing campaigns through a user-friendly and efficient platform.
Creator.co is rapidly gaining attention as a versatile marketing platform, frequently discussed for its effectiveness in influencer and affiliate marketing. Essentially, this platform offers a streamlined, all-in-one solution for brands to connect and collaborate with creators and influencers.
Creator.co’s standout feature is its influencer search tool, which boasts access to over 200 million profiles across major social platforms. This tool, combined with advanced analytics, simplifies the recruitment process, making it easier for brands to find the perfect match for their campaigns.
The platform also excels in campaign management, offering content and payment management features. This comprehensive dashboard approach ensures that brands can oversee all aspects of their influencer and affiliate campaigns in one place.
Additionally, Creator.co’s expert account managers provide invaluable support in building strategies, recruiting creators, and analyzing KPIs. The level of support is beneficial for businesses new to influencer marketing or those looking to enhance their existing campaigns.
Features:

Automated Features
Performance Tracking
Customizable Influencer Agreements
Audience Insights
Content Approval Workflow

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace, Channels: Instagram, YouTube, TikTok

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4. Loomly

Best for: Enhancing your digital media content processes with extensive functionalities such as auto-scheduling, team collaboration features, creative suggestions, and insightful performance metrics.
Loomly focuses on social media marketing and scheduling. Using Loomly makes brand and content management easy for marketing teams. It has all you need to collaborate efficiently on building a successful brand. You can manage your social media content — organic posts and ads — from one platform. And they notify you every time someone in your team updates or comments on a piece of content with email, push, Slack, and Microsoft Teams notifications. Loomly even gives you post ideas based on trending topics, RSS feeds, date-related events, and social media best practices. And it provides a central, intuitive library to store, organize and use your assets.
Features:

Custom Calendar Workflows
Connect Multiple Social Media Accounts
Post Idea Preferences from RSS Feed
Invite Collaborators via Email.

4.8 out of 5 stars

One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.8

Ease of Use

5.0

Reporting

4.5

Overall Score
4.8

Features & Pricing

AnalyticsAutomated PublishingContact ManagementCustomer TargetingKeyword FilteringMulti-Account ManagementPost SchedulingCustomer EngagementMulti-User CollaborationReporting/Analytics

Price starting at:$32

Pros and Cons

Post creation process leaves nothing to chance: every aspect is well thought out

Multiple social calendars eliminate confusion/accidental postings

Workflow templates are suitable for large teams and one-person operations

Reporting could use more audience insights

Best for: Literally everyone: Creators, Brands, Agencies, Marketing teams and solo freelancers, Franchises

4.8 out of 5 stars

One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.

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5. LTK (formerly rewardStyle)

Best for: eCommerce brands of all sizes, especially in retail, beauty, fashion, and luxury sectors, looking for a creator-guided shopping experience through influencer marketing.
Shop LTK is a unique online marketing platform that connects brands with creators and shoppers, offering a specialized platform for creator-guided shopping experiences.
The platform’s core strength lies in its influencer marketing features, tailored for shopping guidance. These features allow brands to leverage influencers’ credibility and reach to guide consumer purchases effectively. Shop LTK’s approach is not just about influencer marketing; it’s about integrating influencer insights into the shopping experience itself.
Another significant aspect of Shop LTK is its brand consulting and media-boosting services. These services are designed to scale influence and enhance brand presence both digitally and in-store. The Retail Media Network further extends this capability, offering brands a comprehensive solution for their digital marketing needs.
Shop LTK’s recognition as one of the Top 50 of the World’s Most Innovative Companies underscores its effectiveness in the online marketing sphere. For brands looking to merge influencer marketing with direct consumer engagement, Shop LTK offers an innovative and effective solution.
Features:

Creator-Powered Marketing
Influencer Matchmaking
Shoppable Content Creation
Data-Driven Insights
Multi-Platform Support

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing, Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App

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6. Sendible

Best for: Digital agencies, corporate marketing teams, and SMMs seeking a comprehensive social media management solution with robust integration capabilities, customizable client dashboards, and a suite of content discovery and publishing tools.
Sendible helps you manage your social media at scale, whether it be Facebook, Twitter, Instagram, YouTube, LinkedIn, or Google My Business. You can customize and preview posts for each platform, keep images pixel-perfect with Sendible’s built-in editor, or design new graphics with Canva.
Sendible places much emphasis on helping you streamline your social media management workflow. It includes valuable features like post preview, content suggestions, auto-post RSS feeds, bulk scheduling, smart queues, and a content library.
You will find powerful publishing features that enable you to create social media posts how you prefer. You can schedule tailored posts individually, via queues, or in bulk and oversee them in the calendar view. Add seasonal promotions, campaign ideas, and holidays as draft posts on your calendar to pencil in critical dates.
Features:

Social scheduling features
Content recommendation tools
Social engagement platform
Brand monitoring

4.8 out of 5 stars

Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.6

Ease of Use

5.0

Reporting

4.9

Overall Score
4.8

Features & Pricing

AnalyticsAutomated PublishingContent ManagementKeyword FilteringMulti-Account ManagementPost Scheduling

Price starting at:$25

Pros and Cons

Excellent social scheduling features

Smart queues ensure you always have evergreen content to share

Centralized social engagement platform

Canva and other useful integrations

Value for money

Pricing tiers can be confusing

Best for: Businesses of all sizes and agencies

4.8 out of 5 stars

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7. Referral Factory

Best for: Brands of all sizes looking for a comprehensive referral marketing solution that offers seamless CRM integrations, extensive reward options, and tools to optimize and automate referral campaigns for growth.
Referral Factory specializes in helping brands wanting to devote a portion of their digital marketing spend to referral marketing. Although you do much of the work, clients on the Enterprise plan receive access to a dedicated referral marketing expert.
You can manage your referral program from many existing business tools you may use, including HubSpot, Shopify, Salesforce, Intercom, Zapier, and more.
Referral Factory has created a collection of over 1000 templates you can use. These cover a range of industries and business types and even various referral marketing models, so most firms will find a template to meet their needs. However, if you prove to be the exception, you can build a program from scratch that better meets your needs.
Features:

Referral Program Templates
CRM Integrations
Customizable Campaign Design
Multiple Referral Methods (e.g., referral links, email, join pages).

4.9 out of 5 stars

Referral Factory is a one-stop shop for your referral marketing programs. Invite referrers, offer different types of rewards, run competitions, and more with Referral Factory’s features.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.8

Ease of Use

4.8

Support

5.0

Overall Score
4.9

Features & Pricing

Referral invites & notificationsmultiple referral program types1000+ referral program templateslanding page buildersocial media sharing buttonsfraud and user verification alertsintegrations

Price starting at:$95

Pros and Cons

Flexible features

Chat and video support on all plans

CRM integrations minimize data entry

Maximum user numbers have been reduced on each plan

Customization can be difficult on the lower plans

Have to pay extra to use your own domain

Best for: Flexible referral software for any business of any size.

4.9 out of 5 stars

Referral Factory is a one-stop shop for your referral marketing programs. Invite referrers, offer different types of rewards, run competitions, and more with Referral Factory’s features.

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8. Campaigner

Best for: Small to medium-sized businesses (SMBs) seeking advanced email marketing automation with eCommerce integration, while emphasizing list quality and personalized communication.
Campaigner offers advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. They also provide an eCommerce-targeted version that integrates with Shopify and Magento.
Campaigner includes tools to assist at all funnel stages, from attracting and capturing email addresses through automating and nurturing leads to converting and retaining customers. In addition, you can build complex automatic emails and SMS messages based on activity triggers and subscriber engagements.
Suppose you’re worried about your emails ending up in spam folders. In that case, Campaigner includes Reputation Defender, which keeps your contacts clean, so you can avoid sending to addresses that could potentially harm your reputation as a sender.
You can use conditional content and content blocks to personalize your email communications based on your subscribers’ interests. In addition, dynamic subject lines allow you to customize your subject line by including information you have collected from subscribers, more than merely their names.
Features:

Advanced marketing automation
eCommerce integration (Shopify and Magento)
List verification tool (Reputation Defender)
Segmentation (static or dynamic segments)

4.5 out of 5 stars

Campaigner helps you drive sales and revenue using advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. It even offers a version for eCommerce firms that features Shopify and Magento integration.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.4

Ease of Use

4.4

Support

4.6

Overall Score
4.5

Features & Pricing

Dynamic ContentSegmentationLanding PagesEmail TemplatesAutomation WorkflowsConversion TrackingDrag & Drop BuilderReusable Content BlocksAdvanced SegmentationFormsReputation DefenderContent BlocksGeolocationConditional ContentPreference Management

Price starting at:$59

Pros and Cons

Lengthy free review period

Intuitive interface and user-friendly

Wide range of features

No forever-free plan for small users

Accessing the free trial isn’t always as simple as you’d expect

Template navigation can be challenging

Best for: Small to medium-sized businesses (SMBs), although also viable for larger companies

4.5 out of 5 stars

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9. Top 23 Online Marketing Platforms to Improve Your Digital Marketing
Best for: Multi-location brands and franchises seeking a comprehensive local marketing platform with a strong focus on social media and local SEO.
PromoRepublic stands out as an online marketing platform, particularly for its specialized focus on local marketing intelligence. This platform’s best-selling feature is its suite of tools that streamline and optimize local marketing efforts.
At the core of PromoRepublic’s offering is Copilot, an intelligent solution that combines technology and data analyst expertise. This feature simplifies local marketing decisions by providing actionable insights and strategic advice, making it a unique asset for busy marketers. The platform’s ability to generate insights and suggestions for brands at scale is particularly beneficial for businesses with multiple locations.
PromoRepublic excels in areas like social media management, digital asset management, review management, and local SEO. Its best-in-class analytics and dashboards provide a 360° view of a brand’s online visibility, enabling efficient data aggregation and analysis. This comprehensive approach ensures brand consistency and enhances visibility in local search results.
Furthermore, PromoRepublic’s platform can boost engagement and online visibility, making it an ideal choice for franchises and multi-location businesses aiming to enhance their local online presence.
Features:

Listing Management
Locator and Local Pages
Review Management
Digital Asset Management with Customizable Permissions
Automated Local Marketing Workflows

10. Brevo (formerly Sendinblue)

Best for: Businesses of all sizes seeking an integrated marketing platform that combines email, SMS, chat, CRM, and automation functionalities, all while offering personalized customer engagement, audience segmentation, and direct social media ad creation.
Brevo is a flexible and versatile online marketing platform. You can use it to assist with email marketing, SMS marketing, chat, and even Facebook ads. It includes a CRM that stores all customer information, including your team’s notes and tasks about engagements.
One handy feature is Brevo’s shared inbox that shows all customer emails in one place, making it easy to assign emails to the correct team members. In addition, it provides a complete history of engagements with leads and prospects via email.
As well as traditional email marketing, you can use Brevo to design branded transactional emails that integrate with eCommerce plugins or are set up with API, SMTP Relay, or marketing automation.

4.4 out of 5 stars

Brevo helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.0

Ease of Use

4.6

Support

4.6

Overall Score
4.4

Features & Pricing

SegmentationEmail MarketingSMS MarketingChatShared InboxCRMMarketing AutomationLanding PagesSignup FormsFacebook AdsTransaction Email

Price starting at:$25

Pros and Cons

Deliver time-sensitive information quickly

Advanced Automation included in freemium

Track all customer interactions on one platform

Support can be slow

Bad deliverability rate.

Limited freemium and lite plan.

Bad Drag and drop options.

Best for: Email marketing and marketing automation tools

4.4 out of 5 stars

Brevo helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.

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11. Brand24

Best for: Small to medium brands seeking comprehensive social media and web analytics to measure brand buzz, refine marketing strategies, and gain insights through comparative analysis and real-time mentions, all within an intuitive and collaborative platform.
Brand24 is a “media monitoring tool with powerful analytics.” You can use it to monitor your brand’s performance on a wide range of social media channels, including Facebook, Instagram, Twitter, TikTok, YouTube, and Twitch. It also examines websites, blogs, news sites, reviews sites, video descriptions, and podcasts. It offers sentiment analysis, hashtag monitoring, and much more.
Brand24 is a powerful social media analytics platform. The tool tracks keywords across major social media platforms, calculating how you’re performing. It calculates social media reach, your share of voice, and hashtag performance. Its AI-driven sentiment analysis can help protect your brand’s reputation, find marketing insights, and improve customer service.
It offers four tiers of pricing, designed to cater to businesses of all sizes, so you won’t overpay for what you get.
Features:

Social Media Monitoring and Analytics
AI-driven Sentiment Analysis
Keyword Search Flexibility across the web
Comparison Tool for Project Results

4.9 out of 5 stars

One of the industry’s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

5.0

Ease of Use

4.8

Support

5.0

Overall Score
4.9

Features & Pricing

Sentiment AnalysisPresence ScoreEngagement TrackingTrending HashtagsMost-shareable LinksFinding influencersSource and Topic AnalysisMentions VolumeReach TarackingAI ReportsMost active sites/profileContext of DiscussionAdvertising Value EquivalencyStorm AlertsPush NotificationsDiscussion LeadersWhite-labelled reports

Price starting at:$79

Pros and Cons

Social listening, but for the whole internet, ensures marketers never miss a mention anywhere

With its Emotion Analysis and real time alerts, can be an invaluable crisis communications tool

AI uses gathered insights to recommend real world action items marketers can execute

There’s a lot to unpack here, will take some time to get comfortable

Best for: Brands and Agencies of all sizes

4.9 out of 5 stars

One of the industry’s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them.

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12. Agorapulse

Best for: Medium to large-sized companies seeking a streamlined and efficient approach to social media management, with a strong emphasis on user engagement and comprehensive analytics.
Agorapulse stands out as a robust solution among online marketing platforms for businesses aiming to consolidate their social media efforts. This platform is not just another tool; it’s a partner in maximizing your social media potential.
Agorapulse brings a suite of features to the table, including a unified social inbox that simplifies interactions across platforms, ensuring no customer engagement slips through the cracks. With its intuitive publishing capabilities, you can plan and execute your content strategy precisely, while the social listening tools keep you attuned to your audience’s pulse.
The platform’s analytics go beyond mere numbers, offering actionable insights that help tailor your online presence to resonate with your audience. For agencies, Agorapulse is a boon, offering collaborative features that streamline workflows and enhance client management.
Features:

ROI Tracking
Responsive Customer Support
Writing Assistance
Social Commerce
Reporting Capabilities
Social Media Monitoring

4.5 out of 5 stars

Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.0

Ease of Use

4.6

Support

4.8

Overall Score
4.5

Features & Pricing

AnalyticsAutomated PublishingContact ManagementContent ManagementConversion TrackingKeyword FilteringMulti-Account ManagementPost SchedulingReporting/AnalyticsSocial Media MonitoringCompetitive AnalysisSchedulingSocial Media CalendarSocial Media ManagementTeam Workflow & CollaborationSocial Media Listening

Price starting at:$49

Pros and Cons

Easy social media management

Simple platform

Makes it easy not to double reply etc

Lack of post editing features

Limited third party integrations

Engagement platform can be difficult to use

Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.

4.5 out of 5 stars

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13. Digimind – An Onclusive Company

Best for: Large enterprises and global brands that require deep dives into social listening and market intelligence to craft data-driven marketing strategies.
As online marketing platforms evolve, Digimind leads the charge with its cutting-edge social listening and market intelligence capabilities. This platform is designed for those who need to keep a finger on the market’s pulse, offering insights that drive strategic decision-making.
With Digimind, you gain access to advanced brand reputation management, competitive intelligence, and consumer insights that inform not just your marketing moves but also your business direction.
The platform’s AI Sense technology automates the curation of vast amounts of data, providing instant, comprehensive reports. For agencies handling complex campaigns and requiring granular insights, Digimind proves indispensable, offering a lens into the market’s ever-changing dynamics.
Features:

Influencer Identification
Trend Tracking
Campaign Analysis

4.2 out of 5 stars

Digimind is a powerful social listening and market intelligence platform tool. This simple social media monitoring tool helps transform you data into actionable insights. Features include brand reputation monitoring, competitive intelligence, consumer insights, trend tracking, campaign analysis and more.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.2

Ease of Use

4.2

Support

4.3

Overall Score
4.2

Features & Pricing

Competitive AnalysisReputation ManagementConsumer InsightsInfluencer IdentificationTrend Tracking & InnovationCampaign Analysis

Price on request

Pros and Cons

Multiple integration capabilities

Exhaustive data collection

Trend tracking and competitive analysis

Customer service can be slow

LinkedIn integration can be glitchy

Some functionalities are confusing

Best for: Medium to large businesses

4.2 out of 5 stars

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14. Omnisend

Best for: High-growth eCommerce businesses seeking an integrated email and SMS marketing solution with dynamic content capabilities, personalized automation workflows, and robust testing and analytics to optimize campaigns and conversions.
Omnisend is an all-in-one email marketing automation platform targeting high-growth eCommerce businesses. You can integrate channels into your automation workflows, send personalized messages, and create your brand as you want it to be.
As its name suggests, Omnisend provides tools to help you with more than just email. For example, you can combine email with SMS and more channels from a centralized platform. In addition, it includes a library of templates that make it easy to create professional, stunning emails. You can even customize their templates to suit your brand.
The basic free plan allows you to run email campaigns, sign-up forms, boxes and pop-ups, and reports. With the Standard Plan, you can do everything in the free plan and receive unlimited web push notifications, and more email sends. Both these plans also include limited SMS sends, and you can purchase additional SMS credits if your needs are more significant. The Pro plan gives you unlimited email sends, web push notifications, and extra credits for SMS sends.
Features:

Integration of Email with SMS and other channels
Omnisend’s Library of Templates
Campaign Booster (resend with different subject line)
A/B Testing for Subject Lines and Sender’s Name.

4.4 out of 5 stars

This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

3.8

Ease of Use

4.7

Support

4.7

Overall Score
4.4

Features & Pricing

A/B TestingAnalytics/ROI TrackingCustomizable CTAsDrip CampaignsDynamic ContentLanding Pages/Web FormsSales IntelligenceSegmentationSocial MarketingWebsite Visitor TrackingEmail MarketingMarketing AutomationSMSWeb push notificationsPopups & FormsReportsAudience sync for ads

Price starting at:$16

Pros and Cons

SMS marketing integration

Contact sync for ads

eCommerce integrations

No RSS feature limits blog connectivity in campaigns

Support can be slow

Unlimited email sends only offered in Pro plan

Best for: E-commerce marketers

4.4 out of 5 stars

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15. Iconosquare

Best for: Brands and agencies seeking a comprehensive social media analytics and management platform that offers deep insights, competitive benchmarking, automated posting, and supports major platforms including Instagram, Facebook, Twitter, LinkedIn, and TikTok.
Iconosquare specializes in offering actionable social media analytics so you can make data-driven decisions for Instagram, TikTok, LinkedIn, Facebook, and Twitter. It gives you a customized dashboard that quickly visualizes the most important metrics, and you can schedule reports to help you stay on top of your game. You can even receive analytics for promoted Instagram content on selected plans.
However, you can use Iconosquare for more than just social analytics. It includes a powerful scheduler so you can publish your content automatically.
In addition, you can keep a close eye on selected competitors and understand how your performance stacks up with the rest of your industry across multiple metrics.
Features:

Analytics
Publishing
Monitoring
Industry Benchmarks

4.4 out of 5 stars

Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.4

Ease of Use

4.4

Support

4.4

Overall Score
4.4

Features & Pricing

AnalyticsAutomated PublishingContact ManagementKeyword FilteringMulti-Account ManagementPost SchedulingSocial Media Management

Price starting at:$29

Pros and Cons

Evolving functionality

Industry benchmarks

Competitive analysis features

Excellent automated posts

Customer support may not be helpful

Some features may glitch

Some platforms are not included

Best for: Brands and Agencies

4.4 out of 5 stars

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16. Audiense

Best for: Large brands seeking an advanced audience segmentation tool that harnesses AI for in-depth insights, enabling targeted marketing campaigns through a deep understanding of audience psychographics, demographics, and influencer affiliations, primarily based on Twitter data.
Audiense is a tool for gaining insights into audiences and finding the ones you’re targeting for marketing. You can use it to obtain a complete picture of who you’re trying to reach with your campaigns. These insights are valuable for pretty much any kind of digital marketing.
Audiense allows unique and in-depth audience segmentation. Transform how you make decisions and discover new opportunities by understanding the audiences that really matter.
Audiense has two main products: Audiense Insights, to understand your audiences, and Audiense Contact, an in-depth Twitter marketing platform. Even if you don’t use Twitter, you can use Audiense Insights to understand and activate your audiences. It looks at all your social data to help you understand the people you’re reaching. Audiense Insights applies machine learning to instantly understand who makes up your target audience, by analyzing connections between the people that shape it.
If you do use Twitter, Audiense Contact boasts the world’s richest audience insights to build and explore communities, identify audiences and engage directly on Twitter at scale.
Features:

Audience Segmentation
Deep Analysis of Audiences
Social Listening
Identification of Influencers based on Audience Affinities.

Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research, Channels: Instagram, Facebook, YouTube, TikTok

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17. HeyOrca

Best for: Agencies and teams looking for a collaborative and client-friendly online marketing platform.
HeyOrca stands out as a uniquely collaborative and user-friendly online marketing platform. It’s a platform where simplicity meets efficiency, enabling you to manage your social media marketing easily and precisely.
HeyOrca’s approach to online marketing is centered around seamless collaboration and client engagement. The platform’s client-specific calendars allow for personalized content management, accommodating unique content needs, time zones, and social channel settings for each client.
What makes HeyOrca stand out is its easy client approval process. Clients can approve content through shareable links, eliminating the need for complex logins. This feature simplifies the review process, making it more efficient and user-friendly.
Additionally, HeyOrca offers insights on the best times to post, leveraging data to maximize audience reach and engagement. The platform supports direct publishing to major social platforms, including Facebook, TikTok, Twitter, Instagram, LinkedIn, Google My Business, and Pinterest, ensuring a comprehensive online marketing strategy.
Features:

AI Caption Writer
Comprehensive social media reporting and analytics
Community Management
Media Library Management
Scheduling

4.5 out of 5 stars

HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.2

Ease of Use

4.9

Reporting

4.5

Overall Score
4.5

Features & Pricing

Automated PublishingContact ManagementMulti-Account ManagementPost SchedulingMulti-User CollaborationReporting/AnalyticsTeam Workflow & CollaborationContent CalendarFacebook Ads Moderation

Price starting at:$50.15

Pros and Cons

Excellent collaboration and approvals system

Integration with Canva for post designs

Simple interface that shows scheduled posts at a glance

No bulk upload feature or way to reshare others’ posts

No engagement-related features (although these are reportedly coming soon)

Limited paid post tracking

Best for: Agencies and teams

4.5 out of 5 stars

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18. Refersion

Best for: Medium to large e-commerce brands seeking a seamless transition between affiliate and influencer marketing while prioritizing vast network management, robust reporting, and scalable sales tracking.
You can use Refersion to oversee and track your ambassador, influencer, and affiliate marketing programs. Easily onboard unlimited affiliates and manage their performance with built-in reporting for all campaigns across your brand ambassador, influencer, and affiliate programs. Refersion connects with eCommerce platforms and popular marketing apps. Get webhooks, developer APIs, and certified Shopify Plus features for larger programs.
Grow your eCommerce sales with Refersion’s Affiliate Recruiting Solutions and connect with the most compatible and profitable affiliate partners. Recruit premium content publishers to build powerful affiliate relationships that drive new revenue to grow your eCommerce business.
Features:

Integration with multiple e-commerce solutions.
Flexibility in structuring affiliate offers.
Tracking and reporting of both qualified and unqualified sales.
Influencer portal for self-service insights.

4.6 out of 5 stars

This affiliate marketing platform helps brands scale their affiliate, influencer, and brand ambassador programs by simplifying management, reporting, and ensuring accurate tracking. This platform allows brands to easily manage all types of partnerships in one system.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.8

Ease of Use

4.5

Reporting

4.5

Overall Score
4.6

Features & Pricing

Unlimited Affiliates and OffersEasy-to-UseAutomated Commissions/PaymentMulti-Currency SupportEasy-to-IntegratePerformance ReportingFirst-Party TrackingForms & Compliance

Price starting at:$99

Pros and Cons

Really easy way to manage affiliates at scale

Seamless affiliate onboarding

Multiple ways to structure commissions

Content library connects directly to affiliate websites (edit locally, advertise globally)

Unique first-party tracking to ensure affiliate sales don’t get missed

Variety of performance reports

Does not integrate with Amazon

Does not support Multi-Level Marketing commissions

Best for: Medium to Large Size E-commerce brands

4.6 out of 5 stars

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19. Mailchimp

Best for: Small to large businesses seeking a comprehensive email marketing solution with automation capabilities, behavioral targeting, and a creative assistant to enhance their design and campaign effectiveness.
Marketers still love email marketing because it works. Mailchimp has been helping marketers since 2001 and has 62% of its market with more than 12 million active users. It has branched out from being a strict email solution to becoming a full-featured online marketing platform.
While email remains MailChimp’s signature feature, you can also use it to assist with designing landing pages, creating digital ads, social media marketing, preparing and sending postcards, and much more. In addition, you can use their social calendar to review past campaigns and preview future posts.
Mailchimp incorporates various marketing tools to build your audience, including a marketing CRM, an audience dashboard, segmentation, personalization, and predicted demographics. Mailchimp includes a Content Studio with campaign templates, dynamic content, a subject line helper, and a creative assistant if you want assistance creating content. Mailchimp also excels with automation, focusing on customer journeys, pre-built automations, send time optimization, and transactional email.
Features:

Email Marketing Effectiveness
Advanced Automations
Behavioral Targeting
“Postcards” Physical Mailing Service

4.8 out of 5 stars

Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

5.0

Ease of Use

4.5

Reporting

5.0

Overall Score
4.8

Features & Pricing

CRMEmail Marketing

Price starting at:$13

Pros and Cons

Free plan that’s actually useful

Tons of automations; you can even automate some of the automations

Creative Assistant enables even the most artless users to send good-looking emails

Several ways to target mailings to the right people

No onboarding or configuration services available

Limited support at the lower end of the subscriptions

Workflow is unclear

Best for: Small, Medium, and Large Businesses

4.8 out of 5 stars

Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.

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20. CoSchedule

Best for: Marketing professionals looking for an all-encompassing work management tool that brings together content timing, nimble marketing alignment, title enhancement, and avenues for skill advancement.
You can organize all your marketing in one place with marketing calendar software from CoSchedule. CoSchedule offers a “forever-free” Marketing Calendar to see, schedule, and share all your marketing if you just want a marketing calendar. However, if your needs are more significant, you might opt for their Marketing Calendar Pro, an advanced marketing calendar with limitless publishing.
Larger businesses could consider the CoSchedule Marketing Suite, a family of agile marketing products that helps you coordinate your process, projects, and teams. Their marketing suite consists of four components: Calendar Organizer, Content Organizer, Work Organizer, and Asset Organizer.
The Calendar Organizer is a “souped up” version of CoSchedule’s free Marketing Calendar. You can use it to see every project on a unified calendar of record. The Content Organizer lets you optimize your editorial process to save time and deliver more; centralize publishing and promotion by connecting your tools. You can use the Work Organizer to implement consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work. Finally, the Asset Organizer helps you catalog and maintain control of your brand’s assets.
Features:

Marketing Calendar
Marketing Suite (which includes Content Organizer, Work Organizer, Calendar Organizer, and Asset Organizer)
Agency Toolkit.

4.4 out of 5 stars

Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.8

Ease of Use

4.2

Support

4.3

Overall Score
4.4

Features & Pricing

AnalyticsAutomated PublishingContent ManagementMulti-Account ManagementPost SchedulingCustomer EngagementMulti-User CollaborationReporting/AnalyticsSocial Media Monitoring

Price starting at:$19

Pros and Cons

Centralized dashboard and calendar

Easy collaboration for teams and clients

Project management tools

Multiple features

Noncompetitive pricing

Not enough customization options

Slow loading

Best for: Professional marketers, marketing teams, and marketing agencies

4.4 out of 5 stars

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21. Grin

Best for: eCommerce businesses of all sizes seeking a comprehensive influencer marketing platform that excels in building authentic brand-creator relationships.
In the realm of Online Marketing Platforms, GRIN stands out prominently. GRIN is not just another tool but a complete ecosystem for influencer marketing, offering a seamless blend of relationship management, creator discovery, and robust analytics.
At the heart of GRIN’s offering is its ability to streamline the entire influencer marketing process. This platform is designed to help you find and recruit influencers whose ethos aligns with your brand, manage these relationships with ease, and track the performance of your campaigns without the clutter of spreadsheets and disjointed tools.
But what ultimately sets GRIN apart is its integrated approach. It combines content management, product seeding, and payment tools, all within a user-friendly interface. This integration ensures every aspect of influencer marketing is covered, from initial outreach to final analytics, making it a go-to choice for brands aiming to leverage the marketing form for genuine engagement and measurable ROI.
Moreover, GRIN’s adaptability to various marketing stacks and eCommerce integrations makes it a versatile choice for businesses looking to consolidate their online marketing efforts under one roof.
Features:

Email Marketing Integration
Customizable Campaign Management
Advanced Search and Filtering
Content Rights Management

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube

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22. Blackbaud

Best for: Nonprofit organizations and high-impact entities keen on enhancing their online presence, nurturing supporter relationships, and achieving meaningful results.
Blackbaud, a revered name in online marketing software and solutions, stands as the chosen platform for numerous globally recognized organizations. What sets Blackbaud apart is its unwavering commitment to facilitating genuine connections in an increasingly crowded digital realm. This is achieved through a suite of tools designed to integrate seamlessly with their industry-leading fundraising software and payment solutions, all underpinned by advanced data intelligence. With Blackbaud, organizations are equipped to expand their supporter base, increase online fundraising revenue, engage supporters through personalized emails, and use analytical insights to deliver tailored messaging.
Additionally, Blackbaud emphasizes the importance of the supporter journey, ensuring that from the first interaction to sustained engagement, every touchpoint is maximized for impact. Their offerings also streamline operations, synchronize various organizational data, boost social engagement, and provide a platform to create captivating, mission-focused website experiences.
Features:

Data intelligence
Personalized emails
Analytical insights for tailored messaging

23. Conductor

Best for: Large-scale enterprises with a focus on SEO, content creation, and web development, striving for sustainable organic growth and keen insights into their online strategies.
Recognized as a top-tier Organic Marketing platform, Conductor’s acclaim is backed by partnerships with global giants like Microsoft, Zoom, and LG. Their platform is meticulously crafted to empower enterprises in their pursuit of organic online growth and to provide transparent, actionable insights into performance metrics. Central to Conductor’s value proposition is their robust keyword research tool. With a staggering index of over 20 billion keywords, this tool provides invaluable insights into both customer intent and competitor strategies. Beyond keywords, Conductor places a strong emphasis on content creation, ensuring that what brands put out resonates deeply with their target audience. With tools dedicated to maintaining optimal website health and real-time keyword ranking trackers, brands can stay confident in their online positioning. Conductor’s integration capabilities deserve a special mention, connecting with various tech tools to ensure a cohesive and efficient user experience. On a more personal note, Conductor’s mission reflects a deep dedication to both client success and employee growth, making them a standout in the industry.
Features:

Robust keyword research tool
Content creation emphasis
Tools for optimal website health
Real-time keyword ranking trackers.

You might have noticed regular mention of Falcon.io when browsing through the Influencer Marketing Hub. However, the company has recently rebranded and is now Brandwatch.

Brandwatch offers multiple digital marketing services to brands, particularly concerning content and social media marketing. It provides everything you need to build your following and grow your brand across your social channels.

Brandwatch’s approach to social media marketing is to break it down into what matters most. Then, it gives social media professionals access to structured features that help them listen, engage, measure, and publish content that makes a difference.

Brandwatch cooperates well with agencies to smooth your collaborative processes if you want an agency to take charge of some parts of your online marketing. You can control all access and set permissions while using the platform yourself for the types of marketing you wish to keep in-house.

Best for: E-commerce businesses of all sizes seeking a dynamic influencer marketing platform that excels in creator management and campaign efficiency.

Upfluence emerges as yet another choice, particularly for its comprehensive approach to influencer marketing. This platform is not just a tool; it’s a complete ecosystem designed to enhance brand-creator relationships and streamline influencer marketing processes.

Central to Upfluence’s appeal is its robust integration with various CMS platforms, enabling businesses to launch and manage affiliation campaigns with remarkable ease. The platform’s standout feature is its AI-powered ChatGPT assistant, which revolutionizes creator communication by optimizing and automating email interactions. This innovation not only saves time but also enhances the effectiveness of campaigns.

Upfluence’s strength lies in its data-driven approach, offering rich influencer profiles that aid in making informed decisions. This platform is particularly adept at influencer gifting campaigns, tracking marketing ROI, and managing influencers at scale, making it an invaluable asset for businesses aiming to leverage influencer marketing for tangible results.

Moreover, Upfluence’s focus on data-driven tracking and influencer management makes it a versatile and effective choice for businesses keen on consolidating their online marketing efforts.

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs

Best for: Bands and Agencies of all sizes focusing on scaling influencer and affiliate marketing campaigns through a user-friendly and efficient platform.

Creator.co is rapidly gaining attention as a versatile marketing platform, frequently discussed for its effectiveness in influencer and affiliate marketing. Essentially, this platform offers a streamlined, all-in-one solution for brands to connect and collaborate with creators and influencers.

Creator.co’s standout feature is its influencer search tool, which boasts access to over 200 million profiles across major social platforms. This tool, combined with advanced analytics, simplifies the recruitment process, making it easier for brands to find the perfect match for their campaigns.

The platform also excels in campaign management, offering content and payment management features. This comprehensive dashboard approach ensures that brands can oversee all aspects of their influencer and affiliate campaigns in one place.

Additionally, Creator.co’s expert account managers provide invaluable support in building strategies, recruiting creators, and analyzing KPIs. The level of support is beneficial for businesses new to influencer marketing or those looking to enhance their existing campaigns.

Best for: Enhancing your digital media content processes with extensive functionalities such as auto-scheduling, team collaboration features, creative suggestions, and insightful performance metrics.

Loomly focuses on social media marketing and scheduling. Using Loomly makes brand and content management easy for marketing teams. It has all you need to collaborate efficiently on building a successful brand. You can manage your social media content — organic posts and ads — from one platform. And they notify you every time someone in your team updates or comments on a piece of content with email, push, Slack, and Microsoft Teams notifications. Loomly even gives you post ideas based on trending topics, RSS feeds, date-related events, and social media best practices. And it provides a central, intuitive library to store, organize and use your assets.

Best for: eCommerce brands of all sizes, especially in retail, beauty, fashion, and luxury sectors, looking for a creator-guided shopping experience through influencer marketing.

Shop LTK is a unique online marketing platform that connects brands with creators and shoppers, offering a specialized platform for creator-guided shopping experiences.

The platform’s core strength lies in its influencer marketing features, tailored for shopping guidance. These features allow brands to leverage influencers’ credibility and reach to guide consumer purchases effectively. Shop LTK’s approach is not just about influencer marketing; it’s about integrating influencer insights into the shopping experience itself.

Another significant aspect of Shop LTK is its brand consulting and media-boosting services. These services are designed to scale influence and enhance brand presence both digitally and in-store. The Retail Media Network further extends this capability, offering brands a comprehensive solution for their digital marketing needs.

Shop LTK’s recognition as one of the Top 50 of the World’s Most Innovative Companies underscores its effectiveness in the online marketing sphere. For brands looking to merge influencer marketing with direct consumer engagement, Shop LTK offers an innovative and effective solution.

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,

Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App

Sendible helps you manage your social media at scale, whether it be Facebook, Twitter, Instagram, YouTube, LinkedIn, or Google My Business. You can customize and preview posts for each platform, keep images pixel-perfect with Sendible’s built-in editor, or design new graphics with Canva.

Sendible places much emphasis on helping you streamline your social media management workflow. It includes valuable features like post preview, content suggestions, auto-post RSS feeds, bulk scheduling, smart queues, and a content library.

You will find powerful publishing features that enable you to create social media posts how you prefer. You can schedule tailored posts individually, via queues, or in bulk and oversee them in the calendar view. Add seasonal promotions, campaign ideas, and holidays as draft posts on your calendar to pencil in critical dates.

Referral Factory specializes in helping brands wanting to devote a portion of their digital marketing spend to referral marketing. Although you do much of the work, clients on the Enterprise plan receive access to a dedicated referral marketing expert.

You can manage your referral program from many existing business tools you may use, including HubSpot, Shopify, Salesforce, Intercom, Zapier, and more.

Referral Factory has created a collection of over 1000 templates you can use. These cover a range of industries and business types and even various referral marketing models, so most firms will find a template to meet their needs. However, if you prove to be the exception, you can build a program from scratch that better meets your needs.

Best for: Small to medium-sized businesses (SMBs) seeking advanced email marketing automation with eCommerce integration, while emphasizing list quality and personalized communication.

Campaigner offers advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. They also provide an eCommerce-targeted version that integrates with Shopify and Magento.

Campaigner includes tools to assist at all funnel stages, from attracting and capturing email addresses through automating and nurturing leads to converting and retaining customers. In addition, you can build complex automatic emails and SMS messages based on activity triggers and subscriber engagements.

Suppose you’re worried about your emails ending up in spam folders. In that case, Campaigner includes Reputation Defender, which keeps your contacts clean, so you can avoid sending to addresses that could potentially harm your reputation as a sender.

You can use conditional content and content blocks to personalize your email communications based on your subscribers’ interests. In addition, dynamic subject lines allow you to customize your subject line by including information you have collected from subscribers, more than merely their names.

Best for: Multi-location brands and franchises seeking a comprehensive local marketing platform with a strong focus on social media and local SEO.

PromoRepublic stands out as an online marketing platform, particularly for its specialized focus on local marketing intelligence. This platform’s best-selling feature is its suite of tools that streamline and optimize local marketing efforts.

At the core of PromoRepublic’s offering is Copilot, an intelligent solution that combines technology and data analyst expertise. This feature simplifies local marketing decisions by providing actionable insights and strategic advice, making it a unique asset for busy marketers. The platform’s ability to generate insights and suggestions for brands at scale is particularly beneficial for businesses with multiple locations.

PromoRepublic excels in areas like social media management, digital asset management, review management, and local SEO. Its best-in-class analytics and dashboards provide a 360° view of a brand’s online visibility, enabling efficient data aggregation and analysis. This comprehensive approach ensures brand consistency and enhances visibility in local search results.

Furthermore, PromoRepublic’s platform can boost engagement and online visibility, making it an ideal choice for franchises and multi-location businesses aiming to enhance their local online presence.

Brevo is a flexible and versatile online marketing platform. You can use it to assist with email marketing, SMS marketing, chat, and even Facebook ads. It includes a CRM that stores all customer information, including your team’s notes and tasks about engagements.

One handy feature is Brevo’s shared inbox that shows all customer emails in one place, making it easy to assign emails to the correct team members. In addition, it provides a complete history of engagements with leads and prospects via email.

As well as traditional email marketing, you can use Brevo to design branded transactional emails that integrate with eCommerce plugins or are set up with API, SMTP Relay, or marketing automation.

Brand24 is a “media monitoring tool with powerful analytics.” You can use it to monitor your brand’s performance on a wide range of social media channels, including Facebook, Instagram, Twitter, TikTok, YouTube, and Twitch. It also examines websites, blogs, news sites, reviews sites, video descriptions, and podcasts. It offers sentiment analysis, hashtag monitoring, and much more.

Brand24 is a powerful social media analytics platform. The tool tracks keywords across major social media platforms, calculating how you’re performing. It calculates social media reach, your share of voice, and hashtag performance. Its AI-driven sentiment analysis can help protect your brand’s reputation, find marketing insights, and improve customer service.

It offers four tiers of pricing, designed to cater to businesses of all sizes, so you won’t overpay for what you get.

Best for: Medium to large-sized companies seeking a streamlined and efficient approach to social media management, with a strong emphasis on user engagement and comprehensive analytics.

Agorapulse stands out as a robust solution among online marketing platforms for businesses aiming to consolidate their social media efforts. This platform is not just another tool; it’s a partner in maximizing your social media potential.

Agorapulse brings a suite of features to the table, including a unified social inbox that simplifies interactions across platforms, ensuring no customer engagement slips through the cracks. With its intuitive publishing capabilities, you can plan and execute your content strategy precisely, while the social listening tools keep you attuned to your audience’s pulse.

The platform’s analytics go beyond mere numbers, offering actionable insights that help tailor your online presence to resonate with your audience. For agencies, Agorapulse is a boon, offering collaborative features that streamline workflows and enhance client management.

Best for: Large enterprises and global brands that require deep dives into social listening and market intelligence to craft data-driven marketing strategies.

As online marketing platforms evolve, Digimind leads the charge with its cutting-edge social listening and market intelligence capabilities. This platform is designed for those who need to keep a finger on the market’s pulse, offering insights that drive strategic decision-making.

With Digimind, you gain access to advanced brand reputation management, competitive intelligence, and consumer insights that inform not just your marketing moves but also your business direction.

The platform’s AI Sense technology automates the curation of vast amounts of data, providing instant, comprehensive reports. For agencies handling complex campaigns and requiring granular insights, Digimind proves indispensable, offering a lens into the market’s ever-changing dynamics.

Omnisend is an all-in-one email marketing automation platform targeting high-growth eCommerce businesses. You can integrate channels into your automation workflows, send personalized messages, and create your brand as you want it to be.

As its name suggests, Omnisend provides tools to help you with more than just email. For example, you can combine email with SMS and more channels from a centralized platform. In addition, it includes a library of templates that make it easy to create professional, stunning emails. You can even customize their templates to suit your brand.

The basic free plan allows you to run email campaigns, sign-up forms, boxes and pop-ups, and reports. With the Standard Plan, you can do everything in the free plan and receive unlimited web push notifications, and more email sends. Both these plans also include limited SMS sends, and you can purchase additional SMS credits if your needs are more significant. The Pro plan gives you unlimited email sends, web push notifications, and extra credits for SMS sends.

Iconosquare specializes in offering actionable social media analytics so you can make data-driven decisions for Instagram, TikTok, LinkedIn, Facebook, and Twitter. It gives you a customized dashboard that quickly visualizes the most important metrics, and you can schedule reports to help you stay on top of your game. You can even receive analytics for promoted Instagram content on selected plans.

However, you can use Iconosquare for more than just social analytics. It includes a powerful scheduler so you can publish your content automatically.

In addition, you can keep a close eye on selected competitors and understand how your performance stacks up with the rest of your industry across multiple metrics.

Audiense is a tool for gaining insights into audiences and finding the ones you’re targeting for marketing. You can use it to obtain a complete picture of who you’re trying to reach with your campaigns. These insights are valuable for pretty much any kind of digital marketing.

Audiense allows unique and in-depth audience segmentation. Transform how you make decisions and discover new opportunities by understanding the audiences that really matter.

Audiense has two main products: Audiense Insights, to understand your audiences, and Audiense Contact, an in-depth Twitter marketing platform. Even if you don’t use Twitter, you can use Audiense Insights to understand and activate your audiences. It looks at all your social data to help you understand the people you’re reaching. Audiense Insights applies machine learning to instantly understand who makes up your target audience, by analyzing connections between the people that shape it.

If you do use Twitter, Audiense Contact boasts the world’s richest audience insights to build and explore communities, identify audiences and engage directly on Twitter at scale.

Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research,

Best for: Agencies and teams looking for a collaborative and client-friendly online marketing platform.

HeyOrca stands out as a uniquely collaborative and user-friendly online marketing platform. It’s a platform where simplicity meets efficiency, enabling you to manage your social media marketing easily and precisely.

HeyOrca’s approach to online marketing is centered around seamless collaboration and client engagement. The platform’s client-specific calendars allow for personalized content management, accommodating unique content needs, time zones, and social channel settings for each client.

What makes HeyOrca stand out is its easy client approval process. Clients can approve content through shareable links, eliminating the need for complex logins. This feature simplifies the review process, making it more efficient and user-friendly.

Additionally, HeyOrca offers insights on the best times to post, leveraging data to maximize audience reach and engagement. The platform supports direct publishing to major social platforms, including Facebook, TikTok, Twitter, Instagram, LinkedIn, Google My Business, and Pinterest, ensuring a comprehensive online marketing strategy.

You can use Refersion to oversee and track your ambassador, influencer, and affiliate marketing programs. Easily onboard unlimited affiliates and manage their performance with built-in reporting for all campaigns across your brand ambassador, influencer, and affiliate programs. Refersion connects with eCommerce platforms and popular marketing apps. Get webhooks, developer APIs, and certified Shopify Plus features for larger programs.

Grow your eCommerce sales with Refersion’s Affiliate Recruiting Solutions and connect with the most compatible and profitable affiliate partners. Recruit premium content publishers to build powerful affiliate relationships that drive new revenue to grow your eCommerce business.

Marketers still love email marketing because it works. Mailchimp has been helping marketers since 2001 and has 62% of its market with more than 12 million active users. It has branched out from being a strict email solution to becoming a full-featured online marketing platform.

While email remains MailChimp’s signature feature, you can also use it to assist with designing landing pages, creating digital ads, social media marketing, preparing and sending postcards, and much more. In addition, you can use their social calendar to review past campaigns and preview future posts.

Mailchimp incorporates various marketing tools to build your audience, including a marketing CRM, an audience dashboard, segmentation, personalization, and predicted demographics. Mailchimp includes a Content Studio with campaign templates, dynamic content, a subject line helper, and a creative assistant if you want assistance creating content. Mailchimp also excels with automation, focusing on customer journeys, pre-built automations, send time optimization, and transactional email.

You can organize all your marketing in one place with marketing calendar software from CoSchedule. CoSchedule offers a “forever-free” Marketing Calendar to see, schedule, and share all your marketing if you just want a marketing calendar. However, if your needs are more significant, you might opt for their Marketing Calendar Pro, an advanced marketing calendar with limitless publishing.

Larger businesses could consider the CoSchedule Marketing Suite, a family of agile marketing products that helps you coordinate your process, projects, and teams. Their marketing suite consists of four components: Calendar Organizer, Content Organizer, Work Organizer, and Asset Organizer.

The Calendar Organizer is a “souped up” version of CoSchedule’s free Marketing Calendar. You can use it to see every project on a unified calendar of record. The Content Organizer lets you optimize your editorial process to save time and deliver more; centralize publishing and promotion by connecting your tools. You can use the Work Organizer to implement consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work. Finally, the Asset Organizer helps you catalog and maintain control of your brand’s assets.

Best for: eCommerce businesses of all sizes seeking a comprehensive influencer marketing platform that excels in building authentic brand-creator relationships.

In the realm of Online Marketing Platforms, GRIN stands out prominently. GRIN is not just another tool but a complete ecosystem for influencer marketing, offering a seamless blend of relationship management, creator discovery, and robust analytics.

At the heart of GRIN’s offering is its ability to streamline the entire influencer marketing process. This platform is designed to help you find and recruit influencers whose ethos aligns with your brand, manage these relationships with ease, and track the performance of your campaigns without the clutter of spreadsheets and disjointed tools.

But what ultimately sets GRIN apart is its integrated approach. It combines content management, product seeding, and payment tools, all within a user-friendly interface. This integration ensures every aspect of influencer marketing is covered, from initial outreach to final analytics, making it a go-to choice for brands aiming to leverage the marketing form for genuine engagement and measurable ROI.

Moreover, GRIN’s adaptability to various marketing stacks and eCommerce integrations makes it a versatile choice for businesses looking to consolidate their online marketing efforts under one roof.

Best for: Nonprofit organizations and high-impact entities keen on enhancing their online presence, nurturing supporter relationships, and achieving meaningful results.

Blackbaud, a revered name in online marketing software and solutions, stands as the chosen platform for numerous globally recognized organizations. What sets Blackbaud apart is its unwavering commitment to facilitating genuine connections in an increasingly crowded digital realm. This is achieved through a suite of tools designed to integrate seamlessly with their industry-leading fundraising software and payment solutions, all underpinned by advanced data intelligence. With Blackbaud, organizations are equipped to expand their supporter base, increase online fundraising revenue, engage supporters through personalized emails, and use analytical insights to deliver tailored messaging.

Additionally, Blackbaud emphasizes the importance of the supporter journey, ensuring that from the first interaction to sustained engagement, every touchpoint is maximized for impact. Their offerings also streamline operations, synchronize various organizational data, boost social engagement, and provide a platform to create captivating, mission-focused website experiences.

Best for: Large-scale enterprises with a focus on SEO, content creation, and web development, striving for sustainable organic growth and keen insights into their online strategies.

Recognized as a top-tier Organic Marketing platform, Conductor’s acclaim is backed by partnerships with global giants like Microsoft, Zoom, and LG. Their platform is meticulously crafted to empower enterprises in their pursuit of organic online growth and to provide transparent, actionable insights into performance metrics. Central to Conductor’s value proposition is their robust keyword research tool. With a staggering index of over 20 billion keywords, this tool provides invaluable insights into both customer intent and competitor strategies. Beyond keywords, Conductor places a strong emphasis on content creation, ensuring that what brands put out resonates deeply with their target audience. With tools dedicated to maintaining optimal website health and real-time keyword ranking trackers, brands can stay confident in their online positioning. Conductor’s integration capabilities deserve a special mention, connecting with various tech tools to ensure a cohesive and efficient user experience. On a more personal note, Conductor’s mission reflects a deep dedication to both client success and employee growth, making them a standout in the industry.

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