5 Free Digital Marketing Courses To Study In 2024

A career within digital marketing is extremely lucrative and in high demand over the next few years

If you have expertise in digital and social media marketing, your skills could be worth $1.5 trillion by 2030, according to Coursera’s Job Skills of 2024 report. In fact, research from the U.S. Bureau of Labor Statistics reveals that marketing occupations are soaring in demand by as much as 6% yearly, which is faster than the average for job growth.

Digital marketing has rapidly accelerated the success of marketing and advertizing campaigns. With billions of social media users, and billions using the web to search for topics, answers to questions, conduct shopping, and loads more of everyday activities, digital marketing is full of potential and is certainly an in-demand skill worth investing in.

The investment in developing this skill, whether it is financial or time expenditure, is certainly proving to be well worth it. With a career in digital marketing, such as a digital marketing manager, you can expect to realize earnings of as much as $124,000. And of course, the more you learn and develop yourself professionally, and the more senior-level your role, the more you increase your earning potential.

Here are five free digital marketing courses you should seriously consider embarking on so you can launch a successful digital marketing career in 2024:

LinkedIn Learning has a learning path called “Master Digital Marketing,” which contains courses taught and led by industry experts handpicked by LinkedIn. The course content within the learning path ranges from mastering SEO, to marketing on LinkedIn and other social media platforms such as TikTok, to even learning marketing with AR (augmented reality).

Although perhaps not 100% free in every sense of the word, courses on LinkedIn Learning are free with a 30-day free trial of LinkedIn Premium subscription. Otherwise, with a Premium subscription you can access all the courses without any extra cost.

Google Digital Garage has now moved to Google Skillshop, part of the Grow With Google initiative, and it hosts a range of courses including Fundamentals of Digital Marketing, which are totally free of charge to you. After completing the course, you’re able to gain a certificate which you can showcase on your LinkedIn profile and to employers.

This website hosts a range of informative content, via courses and guides such as PPC 101, totally free of charge. These cover topics such as PCC (pay-per-click advertizing), and Facebook ads. Although it does not cover all aspects of digital marketing, this can be a helpful resource if you’re seeking to zone in on PPC as a digital marketing skill.

Another free digital marketing course provider is HubSpot, which is already known to be a leader in the digital marketing industry. Their learning arm, HubSpot Academy, provides several courses for all levels from beginner to the more advanced, such as its Digital Marketing Course: Get Certified in Digital Marketing, which also comes with a free certificate.

Meta offers a range of courses and certifications, paid and free, for those aspiring to build digital marketing skills. One free course is the Meta Certified Digital Marketing Associate, offered via Meta Blueprint. It is essential to bear in mind that although the study materials are free, obtaining the certification may cost you.

Undertaking a digital marketing course, and even paying for the certificate if necessary, is well … [+] worth the time and financial expenditure

All five of these are examples of what courses are available to you if you are passionate about upskilling (or reskilling as the case may be) and taking your professional development to the next level by pursuing a digital marketing career. Learning something new doesn’t need to cost much. Through these five free digital marketing courses, you can prove your value to employers, become a trusted expert, and even work as a freelance digital marketing manager.